Sonoma County extends from affluent Marin County to tranquil Mendocino County, and is bordered by well-known Napa County. The County is connected principally by a single highway, U.S. 101. It’s a one-of-a-kind market defined largely by the geography and a relaxed way of life in which local residents and businesses value each other. The economic vitality of the County includes not only the businesses which support the distinct agricultural base and wine country tourism, but the smaller businesses and professionals who provide the services and amenities which sustain the unique quality of life the population have come for. Thus, the dynamics of the County’s economy are constantly driving a very competitive banking environment in which local businesses and residents have high expectations for local decision-making, personal attention and exceptional service quality from their bankers.
So what are the attributes that make Atlantic Pacific Bank such a unique financial institution with a good future prospect for you?
Today, we are now seeing the migration of many inner Bay Area business and professionals to the North Bay, specifically Sonoma County. Cost considerations together with quality of life and an educated work force make our market an attractive location. This migration creates economic diversification, and sustains growth for our long standing community businesses as well as opportunities for newer commercial enterprises. As a result, the County’s Gross Regional Domestic Product continues to increase and the County’s unemployment rate recently dropped below 4%. Clearly, the region’s business growth and population demographics offer new opportunities to build profitable, long-term growth for Atlantic Pacific Bank
We plan on delivering this relationship focus to both middle-market businesses and retail customers. This is the hallmark of business banking and a brand of banking with a significant competitive advantage over the nationwide financial service organizations. Our self-defined market is Sonoma County, and we look at our strategic banking locations as your place of business. In other words, while other banks desire you to come to them; we come to you at your place of business.
We are a spirited organization with an empowered culture and employees who are dedicated to finding new ways to define customer satisfaction. Our successful capital campaign gave us good momentum, and the opportunity for us to meet many of you in this community. It is our hope that Atlantic Pacific Bank’s style of business will result in satisfied customers. We are dedicated to building relationships with the core constituencies that have historically contributed to the success of Sonoma County.
Yours truly,
Charles O. Hall
A simple but effective formula larger banks sometimes ignore is delivering on the fundamentals of high-quality, high-touch business banking.